the sportsman - double-sided enamel flange sign


United Kingdom

Hoarde Vintage Member since 2016
Contact dealer Delivery quote Similar item? Stock request

  • Description
  • Location
  • About dealer
"The Sportsman - oldest, best & largest daily" - this small, vibrant double-sided enamel flange sign for the early 20th century sporting newspaper is a lovely piece of enamel advertising.

The double-sided flanged signs were designed to stick out from a shop front at a right-angle so that they could be seen from both directions; the flange is often lost to corrosion, but this example remains good, strong and functional. The sign has retained it's bright red and white enamel layers along with a decent surface gloss and makes for a vibrant piece of vintage advertising. It was produced by Wildman & Meguyer Ltd of Birmingham - one of the earlier and less common manufacturers and is likely to date to the late 1920s / '30s.

A lovely piece of vintage decor or an excellent gift for a modern-day 'Sportsman'. The sign measures 36cm wide x 25.5cm high and the flange is 4cm deep.


  • H: 25.5cm (10.04in)
  • W: 36cm (14.17in)
  • D: 4cm (1.57in)



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By phone:

Mobile: +44 (0)7703104788


LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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