A glass michelin cycles shield shaped sign


United Kingdom

Hoarde Vintage Member since 2016
Contact dealer Delivery quote Similar item? Stock request

  • Description
  • Location
  • About dealer
Michelin and their Bibendum character are iconic in the automotive world and during the mid-20th century they adopted this shield shape into their enamel advertising and used this blue background to advertise their car tyres, a yellow for tractor tyres and a red we see here for bicycle tyres.

Most of Michelin's advertising signage was either enamel or in the later years, tin but here we have an understandably rare glass example. A lithographically reverse printed pane of glass with a holes in the upper corners that allows the sign to be suspended from a chain it's as vibrant as it is fragile. Advertising for Michelin's bicycle tyres is fairly uncommon at the best of times as car tyres were the company's primary focus but this example still features the iconic Bibendum character here seen riding a classically styled bicycle.

The sign was produced c.1960 and has survived almost perfectly, there's a small chip along the upper edge (pictured), slight chipping around the hanging holes (inevitable) and a small scuff to the printing on the reverse that can be seen faintly above the 'E' but generally this would have to be considered as good as they come (the alternative state generally resembles more of a jigsaw).

The sign measures 41cm high x 33cm wide. For obvious reasons this piece isn't really suited to posting but delivery can still be arranged but the costs will be dependant on location.


  • H: 41cm (16.14in)
  • W: 33cm (12.99in)
  • D: 0.2cm (0.08in)



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By phone:

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LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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