A jovial Lyons' Ice Cream Enamel Sign


United Kingdom

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A jovial Lyons' Ice Cream Enamel Sign

The introduction of enamel signage at the turn of the 20th century gave advertisers the opportunity to introduce some vibrancy to their advertising; we see this in the form of bright and bold colours and a wonderful array of typography. In this rather fantastic Lyons' Ice Cream advert, designed to hang in front of a newsagents/corner shop in the 1930s, J. Lyons' have taken things one step further and created this mock headline board for the 'Cooling News' - the headline of the day being 'We sell Lyons' Ice Cream'. It's a wonderful concept, nicely executed with a splash of bold colours and a very appropriate mixture of typefaces.

In this example the lovely jovial concept is near perfectly preserved - there's a little enamel loss around the outer edges, particularly the lower edge and both upper corners are slightly nibbled but the main area remains in excellent condition with just minor surface scratches and the piece can be hung using it's original mounting holes.

The sign measures 88cm high x 57.5cm wide.


  • H: 88cm (34.65in)
  • W: 57.5cm (22.64in)
  • D: 0.2cm (0.08in)



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LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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