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Embossed pepsi-cola bottle cap enamel sign

S/N:1122

1950s

  • £360.00
  • €395 Euro
  • $472 US Dollar

United Kingdom

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Hoarde Vintage Member since 2016
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A mid-century classic - this embossed, bottle cap shaped Pepsi-Cola enamel sign is an usual and striking piece of company's '50s advertising. Typically these shaped signs are American, but this example originates in France and has 'Marque Deposee' underneath the logo (trademark).

Pespi was originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898 which was then shortened to Pepsi in 1961 - meaning that this piece pre-dates the 1960s renaming.

Shaped / embossed enamels signs are much harder / more expensive to produce... Your standard sign normally uses a rectangular sheet of steel, fancier versions would sometimes see this sheet cut into a specific shape or maybe formed with a 'pot belly' (curved surface). To produce this piece with it's 3D shape, embossed lettering and cut out crinkled edging involves a lot of work before the enamel layers are even applied! Shaping the base metal also makes the sign more vulnerable to damage; the enamel layers of a sign are formed of fired, coloured sands - very similar in nature to glass; hence they chip / fracture. The high spots created by the embossed base metal leave large areas of the enamel surface vulnerable to imapcts - as we see here. This sign has definitely lived a life; there are losses, creases and fracturing across the piece but in my opinion these add to the character of the piece without impacting it's overall lebibility.

The sign can still be hung using it's original mounting hole, though a long screw / nail would be beneficial in order for it to stand off from the wall and to hang flat.

The sign measures 46.5cm wide x 49.5cm high x 3cm deep

Dimensions: 

  • H: 49.5cm (19.49in)
  • W: 46.5cm (18.31in)
  • D: 3cm (1.18in)

Period: 

1950s

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LJW ANTIQUES

LJW @ Atlam
111 Portobello Road
London
W11 2QB
United Kingdom

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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