Framed Victorian Brooke Bond Tea Advertising Card



  • £980.00
  • €1,112 Euro
  • $1,086 US Dollar

United Kingdom

Hoarde Vintage Member since 2016
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  • Description
  • Location
  • About dealer
Here we have an absolutely incredible piece of English, Victorian industrial history. The framed advertising card from 1880 is, in and of itself, a wonderful thing; three-dimensional, formed from pressed card over painted in rich colours it's aged beautifully and captures ridiculous, Victorian advertising with chariots riding across mountains/clouds.

The presentation of this card is curious - very nicely framed with a early 20th century style museum label; more is revealed on the back where the piece's provenance has been glazed in to the framing. We see a Brooke Bond & Co. Ltd. card with a hand written message showing that the piece was leant by Mrs Musgreave who "would like it returned by Feb 21st 1921 ... Has had this card nearly 40 years". Beside that sits a letter from Mrs Musgreaves dated exactly a week after the advert was meant to be returned to her - Feb 28th 1921. In the letter Mrs Musgreaves says; "Thank you for your generous offer; and as Mr. Rupert Brooke would like the card, in memory of his father, I will part with it, to him. It has always been much admired, and others before now, have wished to buy it, but I have always refused them." and then my favourite part; "Thank you very much for the 1lb of tea, Yours Faithfully, E. Musgreaves".

It's absolutely wonderful to think that this card has been treasured for virtually it's entire life and that it was once the property of Rupert Brooke, the son of Brooke Bond's founder Arthur Brooke; definitely a one off piece of Victorian advertising/industrial history.

The piece measures 51cm wide x 42cm high x 3cm deep


  • H: 42cm (16.54in)
  • W: 51cm (20.08in)
  • D: 3cm (1.18in)



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By phone:

Mobile: +44 (0)7703104788


LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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