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Large brooke bond tea enamel sign

S/N:1895

1930s/'40s

Margate, England

Hoarde Vintage Member since 2016
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  • Description
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  • About dealer
Brooke Bond & Company was founded by Arthur Brooke in the mid 19th century. The name was chosen because it was Brooke's 'bond' to customers to provide a quality tea. The firm expanded into wholesale tea sales in the 1870s. Brooke Bond's most famous brand is PG Tips, launched in 1930. By 1957, Brooke Bond was probably the largest tea company in the world, with one third share of both the British and Indian tea markets.

This particular sign probably dates to the 1930s-'40s and was produced by the Patent Enamel Co. of Birmingham. Measuring in at just over 1m square, this is a large + striking piece, the square format is unusual. Like other formats of Brooke Bond's early advertising this is set against a vibrant orange background with a black and white checker border.

The sign remains in very good condition. The orange background remains wonderfully vibrant, the black lettering remains glossy though the background has dulled in areas (see the angled photo for a better representation / understanding of this). There are, inevitably, small areas of loss around the outer edges which have been touched in and there is one small area to the right edge (just below middle) where a small area of loss to the orange background has been touched in. Generally though the main area of the sign remains remarkably undamaged. The sign retains all of it's original mounting holes and is ready to hang. In the photographs it's only been hung from the upper edge on strings - hence looking slightly out of square, when fixed to the wall it will display well.

The sign measures 102cm square.

Dimensions: 

  • H: 102cm (40.16in)
  • W: 102cm (40.16in)
  • D: 0.5cm (0.20in)

Period: 

1930s/'40s

This item is located in: 

Margate, England

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48-50 Northdown Road
Margate
Kent
CT9 2RW
England

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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