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Large, Double-Sided Caltex Petrol Enamel Sign

S/N:0775

1940s

  • £690.00
  • €733 Euro
  • $862 US Dollar

United Kingdom

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Hoarde Vintage Member since 2016
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Measuring in at just shy of 1m in diameter, this large, vibrant double-sided enamel sign for Caltex (a petrol company) is a real statement piece of automobilia. Caltex began in 1936 as the California Texas Oil Company, a joint venture between the Texas Company (later named Texaco) and Standard Oil of California... The similarities between Caltex's logo seen here and Texaco's logo from the same period are very apparent, though there is something very striking in the simplicity of this design.

This is the first design of Caltex's logo which was used from the company's formation in 1936 until 1947 which helps to pinpoint the age of the sign to the 1940s. This particular example was produced by the French enamelers Vitracier Nehaus - a well established company that produced top quality enamel signage for a range of major brands from Citroen to Martini, Castrol to Pepsi. As would be expected this piece has a good, thick base layer, retains bright colours and a decent gloss. One side has remained brighter than the other (see the difference between the first and second photos) with the 'lesser' side being a bit more yellowed and with more surface scratching. There are a few holes through the sign (I suspect the result of some air rifle practice) - the largest goes through the centre and there are five smaller ones scattered over the rest of the piece, each of these are obviously visible on both sides and have a small amount of enamel loss around them. There are a couple of other small areas of loss and a few surface scratches to both sides. In my opinion, the damage adds to the character of the piece and doesn't impact the legibility of the impact of the graphics.

The sign measures 99.5cm in diameter and can be hung from it's original mounting holes.

Dimensions: 

  • H: 99.5cm (39.17in)
  • W: 99.5cm (39.17in)
  • D: 0.2cm (0.08in)

Period: 

1940s

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LJW ANTIQUES

LJW @ Atlam
111 Portobello Road
London
W11 2QB
United Kingdom

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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