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Mid-Century 7-Up American Tin Advertising Sign

S/N:0710

1950s/'60s

  • £295
  • €331 Euro
  • $371 US Dollar

United Kingdom

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Mid-Century 7-Up American Tin Advertising Sign

LJW ANTIQUES
This 7-Up soft drinks/soda tin sign is a lovely piece of mid-century American advertising that's aged beautifully. From the late 19th century, through the first half of the 20th century enamel was the go-to medium for advertising signage; it allowed for bright colours and crisp, consistent detail and was also easy to clean and long lasting. However by the 1950s enamel was starting to loose favour to cheaper paint-on-metal methods with the image being screen-printed onto sheet metal. As well as being cheaper to produce, this method also allowed for a much wider colour pallet and a greater level of detail, but the painted surface didn't offer the same level of protection as an enamelled one meaning that many examples from England/Northern Europe didn't survive.

This piece however is likely to have come from a warmer, drier American climate meaning that the fantastic detailing on the bottle, it's label and the hand holding it have survived beautifully. The outer edges and lower third of the sign have aged nicely giving this piece the sort of vintage aesthetic that just can't be replicated. There may have been some more text in the lower third that's now lost, but the sign displays wonderfully as is and can be hung using it's original mounting holes.

In total the sign is 128cm high by 43cm wide and with a slight embossing around the outer edge is around 1.5cm deep.

Dimensions: 

  • H: 128cm (50.39in)
  • W: 43cm (16.93in)
  • D: 1.5cm (0.59in)

Period: 

1950s/'60s

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LJW ANTIQUES

LJW @ Atlam
111 Portobello Road
London
W11 2QB
United Kingdom

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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