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Players Cigarettes enamel sign display stand

S/N:0095

Second quarter 20th Century

  • £295.00
  • €339 Euro
  • $375 US Dollar

United Kingdom

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Hoarde Vintage Member since 2016
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In the early 20th Century around two thirds of all cigarettes sold in England were Players. Player's Navy Cut had a broad and unisex appeal with strong marketing, the style of which was Wills' cigarettes attempted to emulate. "Players Please" was a slogan that was introduced in 1924 and became heavily embedded into the brand's identity.

This sign is likely to date from the 1940s/50s but could be a little earlier. It's a double sided enamel sign mounted on a wrought iron stand designed to stand in front of a shop. Unusually is made up of two enamel signs bolted together, subsequently (and rather sadly) they're often broken up as it can be more profitable two sell the two individual signs. Pleasingly this one remains original and complete. There is some damage to one side of the sign with enamel loss around the 'a' of Players and the 'ase' of Please - this has been touched in very lightly. Other than this the sign is generally good, though the stand is slightly wonky meaning the sign won't stand completely straight.

Enamel signs generally have to be wall mounted - being a free standing design this is perfect when wall space is running out or when putting fixings into the wall is difficult. The sign stands 95.5cm high, is 59cm wide and the sign part is 3.5cm deep with the base being around 41cm deep.

Dimensions: 

  • H: 95.5cm (37.60in)
  • W: 59cm (23.23in)
  • D: 3.5cm (1.38in)

Period: 

Second quarter 20th Century

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LJW ANTIQUES

LJW @ Atlam
111 Portobello Road
London
W11 2QB
United Kingdom

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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