Spratt's parrot food - unusual enamel sign



  • £470.00
  • €548 Euro
  • $652 US Dollar

United Kingdom

Hoarde Vintage Member since 2016
Contact dealer Delivery quote Similar item? Stock request

  • Description
  • Location
  • About dealer
James Spratt was an American entrepreneur and his company Spratt's was the first 'large-scale manufacturer of dog biscuits'... As this sign suggests he didn't just limit his range to canine customers but also produced bird seeds and parrot food!

The production number in the lower right corner of this sign shows that it was produced in March 1908 which correlates to the Victorian / Edwardian fashion for keeping parrots as pets. A lovely, early example of enamel signage which, like many of Spratt's early signs, has beautiful shading and shadowing around the typography. Spratt's produced their own signage and this is marked as such in the lower left.

Parrot Food is one of the more fun and unusual subject matters for enamel advertising and this example survives in fairly good condition with vibrant colours and a decent surface gloss. The sign does have it's losses; most notably in the upper right and along the outer edges / around the mounting holes. There are also a few patches scattered across the main surface of the sign, but nothing that affects the piece's legibility and, in my opinion, these signs of wear add to the sign's character.

The sign measures 75.5cm wide x 50cm high. It's been mounted to a basic wooden frame with mirror plates attached for ease of hanging - this is about 3cm deep. It can be removed from this and mounted to a wall directly with ease.


  • H: 50cm (19.69in)
  • W: 75.5cm (29.72in)
  • D: 3cm (1.18in)



Contact Us


By phone:

Mobile: +44 (0)7703104788


LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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