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Spratt's Puppy Biscuits - Charming Enamel Sign



  • £320.00
  • €350 Euro
  • $412 US Dollar

United Kingdom

Hoarde Vintage Member since 2016
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  • Description
  • Location
  • About dealer
Dog biscuits are a pretty cute subject matter, but puppy biscuits are much cuter! James Spratt was an American entrepreneur and his company Spratt's was the first 'large-scale manufacturer of dog biscuits'. One of Spratt's marketing techniques was to create variants of their biscuits aimed at different breeds and different 'life stages' of dogs.

This sign dates to around the 1920s and, like many of Spratt's early advertising signs, has beautiful shading and shadowing around the typography. Spratt's produced their own signage and this is marked as such in the lower left with a production number in the lower right.

Given it's age this sign remains in fairly good condition, though it has notable damage along the bottom edge as well as a crease and subsequent enamel loss running through the S on the left side and patches of enamel loss scattered along the rest of the sign. At some point the wall this sign was hung on was re-painted by a lazy decorator and there's some magnolia(?) over paint around the outer edges. Generally the sign retains a good gloss and a rich red background. It has been mounted to a basic wooden frame to aid rigidity and ease hanging, though it could be removed from this and mounted directly to the wall using it's original mounting holes.

The sign measures 102cm wide x 38cm high x 2.5cm deep with wood backing.


  • H: 38cm (14.96in)
  • W: 102cm (40.16in)
  • D: 2.5cm (0.98in)



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LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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