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Stead & simpson for reliable boots - enamel sign



  • £230.00
  • €254 Euro
  • $307 US Dollar

United Kingdom

Hoarde Vintage Member since 2016
Item enquiry Delivery quote Similar item? Stock request

  • Description
  • Location
  • About dealer
In 1834 Mr Edmund Stead and Mr Edward Simpson set up business in Leeds as leather merchants and curriers. They were an ambitious and hardworking pair and by 1860 had expanded into manufacturing, producing boots and shoes that were sold to shopkeepers and dealers. They quickly opened a new factory employing over 500 workers where the newly invented sewing machine was put to good use.

This charming enamel sign for the pair's 'reliable boots' is likely to date to the 1920s and features the late-Victorian feeling typography and detailing that carried on into the early 20th century and which you would expect and hope for in a piece of early enamel advertising. This example has a vibrant blue and white colourway - a personal favourite.

After a century, there are definite signs of wear - the outer edges have heavy enamel loss / corrosion and the blue enamel layer has lost it's gloss and mottled and there are surface scratches and a few smaller patches of enamel loss scattered across the surface of the sign. In my opinion this wear add's to the character of the piece without impacting it's legibility. The piece still sits straight and displays well.

The sign measures 61cm wide x 30.5cm high.


  • H: 30.5cm (12.01in)
  • W: 61cm (24.02in)
  • D: 0.1cm (0.04in)



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LJW @ Atlam
111 Portobello Road
W11 2QB
United Kingdom


I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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