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Victorian Watchmaker & Jeweller Advertising Poster

S/N:0860

1890s

  • £360.00
  • €420 Euro
  • $450 US Dollar

United Kingdom

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Hoarde Vintage Member since 2016
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  • Description
  • Location
  • About dealer
Here we have a fantastic example of late Victorian advertising. As per the advertisement, C. H. Flooks were a Jewellers and Watchmaker's in the Welsh town of Merthyr Tydfil that were founded in 1885. Their building and it's original shop front and signage remain in the town, though it's now a cafe! This poster with it's vibrant colours and wonderfully detailed pictorial accompanied with the fantastically 'of the period' wording; "C. H. Flooks ... Respectfully solicits a continuance of your patronage and very kind recommendation" - how fantastic!!

This poster came from a small collection of unpasted examples found in the basement of a print works; a wonderful and incredibly rare survivor. It's storage away from daylight has meant that the colours have remained strong and unfaded, but has resulted in a small amount of tearing along the upper fold line - only noticeable through the '49', there is also an angled cut to the lower left corner of the poster. It has been professionally framed and backed with a conservation grade paper colour matched to the paper of the poster meaning the small tear and the cut don't draw the eye.

Including the frame, the poster measures 105cm high x 80cm wide x 2cm deep

Dimensions: 

  • H: 105cm (41.34in)
  • W: 80cm (31.50in)
  • D: 2cm (0.79in)

Period: 

1890s

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LJW ANTIQUES

LJW @ Atlam
111 Portobello Road
London
W11 2QB
United Kingdom

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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