The Hoarde Vintage - www.thehoarde.com

Print Close

Sellers's Details

LJW ANTIQUES

Tel:

Email: [email protected]

https://www.thehoarde.com/dealers/ljw-antiques

Item Details

In the early 20th Century around two thirds of all cigarettes sold in England were Players. Player's Navy Cut had a broad and unisex appeal with strong marketing, the style of which was Wills' cigarettes attempted to emulate.

This framed cardboard panel is likely to date to the 1940s/'50s and would've come from one of the distribution boxes that packets of Player's Navy Cut cigarettes would've been sent out to the shops in - even the wholesale packaging bore the ionic branding and directive slogans.

This cardboard panel has the scuffs, scratches and rusty staple marks you'd expect from a piece of packaging like this; the fact that it survived at all is close to a miracle but they add to it's character and contrast pleasingly against the simple, crisp black frame that it's been put in.

Overall the piece is 68cm wide x 49cm high
  • Period: 1950s
    • Price: £120.00
    • €140 Euro
    • $150 US Dollar
  • Location: London
    • Dimensions: H: 49cm (19.29in)
    • W: 68cm (26.77in)
    • D: 1.5cm (0.59in)