The Hoarde Vintage - www.thehoarde.com

Sellers's Details

LJW ANTIQUES

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Email: [email protected]

https://www.thehoarde.com/dealers/ljw-antiques

Item Details

Personally, these mid-century travel posters are about as joyous as it gets with vibrant colours and quirky graphics - they're simple, eye catching and just fun.

This poster is likely to date to the 1950s and was produced by the Co-operative Travel Service (part of the Co-operative Wholesale Society - CWS Ltd) to advertise their 'Motor Coach Holidays'. This particular offering being 12 days in Switzerland ... I would speculate that the offering printed along the bottom changed regularly as the sunny, straw hat wearing coach illustration doesn't scream 'Swiss Alps' to me but there we go.

I've not encountered this poster before and can't find any of the same online so would say that it was a fairly rare survivor. It's in decent condition, there are a few creases, some small spots of discolouration but nothing you wouldn't expect from an original piece of ephemera; intended to be displayed for a period and then discarded. It's been professionally framed and glazed and is ready to hang. Although modern framing, the poster has been in this frame for a number of years and the frame does have a few small marks; only really noticeable on close inspection.

It measures 77.5cm high x 52cm wide x 1.5cm deep.

• Period: 1950s
• • Price: £245.00
  • €286 Euro
  • $330 US Dollar
• Location: Kent
• • Dimensions: H: 77.5cm (30.51in)
  • W: 52cm (20.47in)
  • D: 1.5cm (0.59in)