The Hoarde Vintage - www.thehoarde.com

Sellers's Details

LJW ANTIQUES

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Email: [email protected]

https://www.thehoarde.com/dealers/ljw-antiques

Item Details

This South London Brewery advertising showcard / counter sign is a real rarity.

Jenner's Brewery was founded in 1787 on the Southwark Bridge Road in South London. Registered April 1937 as Jenner's Brewery Ltd, it changed it's name to the South London Brewery Ltd in 1939. Brewing ceased in 1964 and the buildings have since been demolished.

Aside from one other example of this same showcard (long since sold) I've encountered very little in the way of advertising for the South London Brewery, this litho-printed tin showcard with it's plastic coating is likely to date to the 1950s, perhaps early '60s. The colour-way is very 'of the period' but charming. Small areas of rust are starting to show through the print, but this is part and parcel of an original piece of vintage advertising. There are some creases and light surface scratches but generally it displays well. The original card stand to allow the sign to be placed on a bar / counter remains present as does the hanging string to allow for wall display.

A lovely piece of London / brewing history, the piece measures 47cm wide x 34.5cm high

  • Period: 1950s/'60s
    • Price: £125.00
    • €145 Euro
    • $170 US Dollar
  • Location: London
    • Dimensions: H: 34.5cm (13.58in)
    • W: 47cm (18.50in)
    • D: 0.5cm (0.20in)