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a jovial lyons' ice cream enamel sign

S/N:0708

1930s

  • £385.00
  • €449 Euro
  • $473 US Dollar

Margate, England

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Hoarde Vintage Member since 2016
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  • Description
  • Location
  • About dealer
The introduction of enamel signage at the turn of the 20th century gave advertisers the opportunity to introduce some vibrancy to their advertising; we see this in the form of bright and bold colours and a wonderful array of typography. In this rather fantastic Lyons' Ice Cream advert, which was designed to hang in front of a newsagents/corner shop in the 1930s, J. Lyons' have taken things one step further and created this mock headline board for the 'Cooling News' - the headline of the day being "We sell Lyons' Ice Cream". It's a wonderful concept, nicely executed with a splash of colour and a mixture of typefaces.

This is a decent example of the type. Perhaps originally displayed in a wooden frame as the mounting holes look to be later additions. There's enamel loss around the outer edges, particularly the corners but the main face of the sign has no notable losses - just some surface scratching. The colours have faded slightly and the gloss has dulled in some areas (see angled photo for an accurate representation of the surface of this sign) but for me this gives age and character whilst still being a bright + colourful piece of decor.

The sign measures 88cm high x 58cm wide.

Dimensions: 

  • H: 88cm (34.65in)
  • W: 58cm (22.83in)
  • D: 0.2cm (0.08in)

Period: 

1930s

This item is located in: 

Margate, England

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48-50 Northdown Road
Margate
Kent
CT9 2RW
England

WWW.LJWANTIQUES.COM

I’m Louis Walpole. Over a decade of working for and alongside some of the best antique dealers in the country at London’s renowned Portobello Road have helped me to form a detailed understanding of, and appreciation for, a diverse array of antiques. In 2016, after ‘dabbling’ in the trade since childhood I decided to follow my heart and (ignoring a myriad of people advising against it) leave my salaried job to trade full time. Since then I have travelled around England and Western Europe collecting the pieces that particularly interest me. These pieces loosely follow the themes of; automotive, advertising, scientific and industrial. I have a select number of items on display in Atlam on Portobello Road. The shop is open Monday to Friday from 10am to 4pm and on Saturdays from 8am to 5pm.

If you would like to view any of my pieces in London, please get in touch to confirm that they’re at the shop or to arrange for me to take them there for you. It may also be possible for me to bring items to your home/bar/garage/pub etc so that they can be fully appreciated in-situ, again please just get in touch and we’ll see what can be organised."

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