A Jovial Lyons' Ice Cream Enamel Sign

Stock No

0708

Member since
2016

£385.00

€450 Euro
$481 US Dollar

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Item Description

The introduction of enamel signage at the turn of the 20th century gave advertisers the opportunity to introduce some vibrancy to their advertising; we see this in the form of bright and bold colours and a wonderful array of typography. In this rather fantastic Lyons' Ice Cream advert, which was designed to hang in front of a newsagents/corner shop in the 1930s, J. Lyons' have taken things one step further and created this mock headline board for the 'Cooling News' - the headline of the day being "We sell Lyons' Ice Cream". It's a wonderful concept, nicely executed with a splash of colour and a mixture of typefaces. This is a decent example of the type. Perhaps originally displayed in a wooden frame as the mounting holes look to be later additions. There's enamel loss around the outer edges, particularly the corners but the main face of the sign has no notable losses - just some surface scratching. The colours have faded slightly and the gloss has dulled in some areas (see angled photo for an accurate representation of the surface of this sign) but for me this gives age and character whilst still being a bright + colourful piece of decor. The sign measures 88cm high x 58cm wide.

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