Framed Player's Cigarettes Packaging

Stock No

0537

Member since
2016

£120.00

€140 Euro
$149 US Dollar

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Item Description

In the early 20th Century around two thirds of all cigarettes sold in England were Players. Player's Navy Cut had a broad and unisex appeal with strong marketing, the style of which was Wills' cigarettes attempted to emulate. This framed cardboard panel is likely to date to the 1940s/'50s and would've come from one of the distribution boxes that packets of Player's Navy Cut cigarettes would've been sent out to the shops in - even the wholesale packaging bore the ionic branding and directive slogans. This cardboard panel has the scuffs, scratches and rusty staple marks you'd expect from a piece of packaging like this; the fact that it survived at all is close to a miracle but they add to it's character and contrast pleasingly against the simple, crisp black frame that it's been put in. Overall the piece is 68cm wide x 49cm high

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